Health Care Communications Methods Essay Example for Free

health C be communication theory Methods EssayYou are the communications coordinator for a national drug manufacturer. Recently, there beget been reports of significant damaging effects caused by one of your medications that are used by a significant population. News reports feed alleged that one of the individuals affected is a salubrious-known everyplacet figure. You are tasked with addressing the news reports and the general everyday regarding this situation. As one of the head members of communications at DrugsRus for the past 15 years, it has been shown firsthand the belongings of somnific medications on our local population. These have been analyzed and investigated on a national level.It is only recently that the overtake craving to the drugs has become widespread within our area spreading like weeds throughout the country. The attach of drug dependent patients and drug related episodes has resulted in a raised amount of attention and contact from the public . Taking all of this into consideration, overdosing occurrences from incompatible interactions with other medications narcotic, controlled, or non-narcotic properties alike, have resulted in an exceptional need for vary within our business concerning patient rules, regulations, guidelines and restrictions.Changes to otherwise generally agree upon medications as well as necessitate authorization approvals upon external medication intake must be reconsidered. Some have been asked by our mesa members to develop a communication dodge to address these needs as well as the re put in HIPPA and other regulations will have on this type of communication. The following will implicate the communication strategy decided upon to take as well as the encountered use of regulatory systems such as HIPPA, followed by the advantages and disadvantages of using traditional, electronic and social media for our healthcare communication.Furthermore, the reasons of each of the components of the communic ation strategies chosen. Communication Channels Although telecommunications is moving beforehand quickly at a distressing rate, historically established methods of communication in healthcare are still very successful. These traditional communication take include face-to-face discussions, telephone calls, post mail, fax, memorandums, room meetings, and reports to name a few. Technology has raised the use of electronic communication methods which has in turn has paved the way for new kinds of social media communication methods.Electronic conduct of communication include emails, text messaging, EMRs, two-part radios, instant messaging, overhead audio announcements and video conferencing among m either other portable devices. Social media channels include newspapers, television broadcasting, online networking, advertisements, webcasts, and social media websites. Unlike using postal mail, utilizing social media and electronic forms of communication would allow the exploiter to em it and obtain entropy simultaneously as well as gain feedback and reply close within minutes.There is always a need for previously documented communication, so advantages of traditional channels include the ability to record and obtain the message that was communicated at a later date for shape and review. However, the disadvantage is that formal means are usually clutched, meaning the message may not be obtaind until a later date depending upon the medium used, such as with postal mail. The advantages of electronic channels are that messages can be communicated online with ease as well as with the ability to save, download and store the information on a storage media for printing and accessing at a later time.This has virtually eliminated the delay of other traditional means by allowing for the same documentation but at an instant as well as allows multiple, simultaneous access. Disadvantages of the electronic means can include invasion of privacy and mathematical security bre ach as well as it may not reach the part of the public unable to afford such devices or internet access. Advantages of using the social media aspect can describe the attention needed to promote a product or expediency intended or gross out traffic to the intended website of services.This type of channel has the ability to bring severalise together from all over the world as well as allows each person to express their own opinions and ideas, providing well-needed feedback. Disadvantages of this method when not used properly or failed to promote the communication effectively can cause a indissoluble damage to the companys reputation as this mistake is seen in front of hundreds or thousands of people who as well as have direct and easy access of spreading their messages online.This way of communicating can also be more time consuming as someone has to be constantly checking in to bring about comments, answer questions, and reply to feedback. Regulatory Effects While healthcare organizations are liable to adhere to regulations on a federal level such as with (HHS) Department of Health and Human Services and (HIPPA) Health Insurance Portability and Accountability Act they are bound by state, local, and some private accrediting organization regulations as well.Any method of communication taken in regards to internal employee and patient awareness as well as external partners, patient families, and the general public must obtain and maintain compliance with regulations forwardness forth by all of the agencies involved. It is important to understand that under the HIPPA privacy law, any identifying information of any patient must have that patients written consent before their medical information can be shared.This includes the verbal, written, and electronic use in addition to, appointing a privacy officer responsible for compliance to these standards as well as the ability to identify all ways they intend on communicating the patient information (Osborne, M. Ed. ,OTR/L, 2002). One example, according to the Joint Commission and HIPPA, (SMS) short message service or text messaging is non-secure and noncompliant with safety and privacy regulations and therefore not permitted (Brooks, MD, 2012). In sanctify to use social media channels the information must be DE-identified to maintain compliance with all federal, state and local regulations.Communication Strategy The guidelines, regulations, and restrictions correct will educate employees and target patients, to prohibit the use of unseemly medications plot receiving treatment at DrugsRus by informing them of the deadly effects and loss of life as a result, using counselors, nurses and physicians through in house meetings, group therapy, one-on-one sessions, automated voicemail messages, flyers, and overhead announcements as well as updated patient rules and regulations pamphlets distributed at the medication window, for the purposes of saving lives and promoting sobriety throughout t he recovery process.rationale for Components Educating our employees will be the first line of defense as our staff can educate the patients as well as enforce the new rules effectively. Counselors can discuss adverse effects of combining medications while in one-on-one sessions with patients. Flyers posted on the walls and offered at the check-in window as well as overhead announcements will catch the attention of patient entering and sitting in the front lobby. conference meetings will be held for patients to discuss changes and express their feelings about the new rules as well as receive feedback as to why these measures have been taken and were needed.Updated pamphlets will be given to each patient as they enter to receive their medication, ensuring every patient is made aware of these official changes. Voicemail messages will follow to secure the patients at home will be notified of a change and will be opted to prepare for the transition. The prey is to reach all of the si xteen hundred patients receiving treatment in enough time to save lives. for each one passing day is another chance for an adverse reaction to take another life. In revisal to implement changes effectively and quickly, all measures of communication must be utilized.Summary In conclusion, as the opiate bm rises among our local and national population, the rise of deaths due to adverse effects of these medications has risen to an all-time high. It is because of the fatalities that a reform of the present patient rules, regulations and guidelines must be implemented and adhered to immediately. As communications officers, we have been asked to develop a strategy to address those needs. We have included some of the present communication methods as well as channels and measures with which to use them effectively.We have included some of the regulations surrounding the legal use of those communication methods. We have given a complete communication strategy which addresses who and what the communication strategy will involve. We have showed how we are going to implement the communication, where and the results of the communication strategy. We have followed up with the reasons this communication effort is so important to our patients and set as well as vital to our community as a whole.