'Jeep and Social Media Essay\r'

'In recent years, complaisant media has operate an incredibly important tool with which people communicate. early and old people alike use Facebook, YouTube, Twitter, and blogs to put across messages and conjoin with one an new(prenominal). However, these platforms argon no monthlong used by individuals solely. More and more companies cast off begun to use kind media to devil out to flow rate and future nodes and to advertise themselves. It is non uncommon for confederation Facebook pages and Twitter feeds to have a large number of subscribers or followers nowadays. One comp each that uses social media quite strongly is landroer.\r\nThe company uses outlets like Facebook, MySpace, and YouTube to reach out to their customers and try to capture new ones. jeep uses social media to target a different cause of audience than most companies. Whereas many firms would be exhausting to capture new customers, landrover is more given to engaging real customers and connecting landrover owners. In doing this, landrover’s target audience consists of importly men and women who atomic number 18 of driving age. There argon a few other qualifications though. One of the attractions of a jeep is the ruggedness and exteriorsy image that it embodies.\r\nTherefore, the target audience that Jeep tries to reach through it’s social media usage would most likely include those that are interested in a number of outdoor activities. In addition, though the Jeeps are sold to customers of any age, it seems that most users of social media are in the young generations. While this is currently beginning to change, it is reasonable to hope that Jeep’s social media is targeted more towards jr. Jeep owners †most likely those customers whose age lies in the range of the early teens to the late thirties.\r\nAs already mentioned, Jeep’s focus is non in truth to attract new customers exactly to provide existing owners with a number of diffe rent panaches to connect with eachother and with the company itself. Establishing these connections is where the interactivity of Jeep’s social media platforms comes into play. The main parts of Jeep’s social media are the Jeep Facebook page, the Jeep MySpace page, the Jeep Twitter feed, the authorised Flickr group, the Jeep YouTube account, and an online community titled â€Å"Come unneurotic”.\r\nAll of these places are used as exchanges where Jeep owners and enthusiasts dejection interact with one another. These interactions consist of uploading and consider photos and videos to the Flickr and YouTube accounts, commenting on interesting segments on the â€Å"Come in concert” community turn up, or talking to each other on the Facebook and MySpace pages. While there are not many contests or downloads that Jeep tries to push on visitors to their sites, visitors are strongly encouraged to post photos and comments relating to their own(prenominal) ex periences with the company.\r\nI have personally worked in a company that makes and sells aftermarket Jeep accessories and have seen firsthand how chivalrous and involved Jeep owners can be over their Jeeps. Therefore, it is not surprising that these sites and social media platforms are practically very successful in getting viewing audience to post photos, videos, and comments intimately their Jeeps and any others they see on the sites. There is no real denote for products victorious place on these social media sites. Instead, the sites act plainly as an exchange of ideas and opinions between customers and the company.\r\nHowever, this is an example of a very good product marketing strategy. When site visitors view pictures of other Jeep owners’ vehicles, they may practically see products on the other vehicles that they like and bring forth interested in purchasing. This will often top out to sales of Jeep accessories without any real advertising expenses incurred by the company. Reviews, photos, and videos from actual customers serve to enhance the products in other people’s minds and indirectly jumper cable to visitors purchasing goods. Traditional advertising is also unified in all of these social media sites.\r\nAll of Jeep’s current regular television commercials are posted on both the YouTube and MySpace pages. Print ads can also be install on the MySpace page. However, tour traditional advertising can be found in many places on Jeep’s social media sites, it is not the focus. Jeep uses these sites more to throw out connectivity between the customers. It seems as though they want visitors to leave that all these sites are part of a corporate marketing strategy; instead they want to erect the idea that the sites are merely a way for owners to exchange photos and stories about their experiences with the Jeeps they have bought.\r\nThe company is not trying to push new products down the customers’ throats b ut rather is interested in hearing about the likes and dislikes that the customers have. I believe that this dedication to engaging the customer is part of what makes Jeep owners so devoted to the company. Therefore, Jeep’s social media platform is very effective at doing what the company sets out to do.\r\n'